11 Aug Foams India Pushes Pillows on Facebook
The company took to its Foams India Facebook page to engage consumers with questions about their sleep. Facebook visitors answered questions about their preferred sleep position and their current pillow. Those who responded automatically were entered into a weekly drawing to receive the Foams India pillow of their choice. Three pillows were awarded each week.
The pillow program, introduced at the FoamsIndia showroom in Phoenix Marketcity,Velachery, includes a supportive Contour pillow model, a Elegant pillow and a Sapphire pillow. “We’re having such fun with this social initiative for pillows,” said Suganthi , FoamsIndia Regional sales manager . “The interactions we’re having with consumers are priceless, and the promotion is proving to be a very engaging way to usher the new pillows into the marketplace. We believe in ‘the power of the pillow,’ and this is all about Foams India product awareness and its connection to a good night’s sleep.”